Idea Studio
Captures the concept, target customer, budget and risk appetite. Turns the founder’s assumptions into questions that can be tested.
Core MVP
Evidence-Led Pre-Launch Validation
Test your product idea before you order stock.
Will customers pay a price that leaves you a margin? LaunchProof helps UK physical-product founders investigate demand, compare supplier costs and test how customers respond to a stated price. Use the evidence to decide whether to place your first stock order.
Decision Room
Illustrative example
Customer response
Visitors joined the waitlist at the advertised price.
Supplier terms
The minimum order exceeds projected 90-day demand.
Recommendation
Revise
Next step
Compare suppliers with a smaller minimum order before committing to stock.
About LaunchProof
Built for the decision behind your first stock order
A product can attract clicks and encouraging feedback while remaining too expensive to source, fulfil or advertise. LaunchProof is designed to bring customer evidence, pricing, supplier terms and acquisition costs into one Go, Revise or Stop recommendation. The founder makes the final decision.
Intended Customers
- First-time physical-product founders.
- Small and medium-sized ecommerce and direct-to-consumer brands testing a new line.
- Agencies, product developers and incubators supporting founders.
Initial UK Focus Categories
Health and wellness consumables
Pet products
Home and kitchen goods
Personal accessories
The Platform
From a product idea to an order decision
A structured suite of analytical tools engineered to evaluate commercial viability before capital is committed to physical stock.
Architecture Note: Modules 1–8 form the core MVP. Outcome Loop begins with opt-in Shopify outcome tracking.
Market Radar
Shows demand trends and seasonality, with sources so founders can trace the figures.
Core MVPVoice of Customer
Groups recurring complaints and requests from competitor reviews. Links each theme to customer quotes that can inform a product improvement.
Core MVPPrice and Position Lab
Compares competitor prices, pack sizes and product claims. The Price-to-Margin Corridor identifies a range where customers may accept the price and the product can still earn a contribution margin. Live test results refine the range.
Core MVPCompliance Pre-Screen
Flags likely UK category requirements, indicative costs and lead times. Its Claim Safety Check screens proposed advertising and product-page claims. Preliminary guidance only; does not imply certification or approval.
Core MVPSupplier Match
Compares supplier fit, landed cost, lead time and minimum order quantity. Explains the MOQ Risk Ratio in plain language: how the supplier’s minimum order compares with projected demand over 90 days.
Core MVPTest Launcher
Supports transparent pre-launch tests through the founder’s own advertising account. Visitors see the price before joining a waitlist or placing an optional refundable deposit. Meta Ads is planned first, followed by Google.
Core MVPDecision Room
Applies decision rules agreed before the test. Shows the Validation Evidence Score as a range, explains the Go, Revise or Stop recommendation and produces a Signed Evidence Pack and staged spending plan.
Core MVPOutcome Loop
With permission, compares predictions with actual sales, conversion and returns at 30, 90 and 180 days. Shopify comes first in the roadmap, with Amazon planned later.
Roadmap Extension
Methodology & Schedule
How a LaunchProof validation works
A disciplined five-stage validation process. Timings reflect the planned pilot schedule.
Days 0–2
Pilot Schedule
Define the idea and investigate demand
Capture the audience, budget and risk appetite. Identify assumptions, research demand and review recurring customer complaints.
Days 2–4
Pilot Schedule
Check the product economics
Screen category requirements, compare competitor prices and supplier terms, and calculate landed cost. Advance to a live test only if there is a viable price range.
Days 4–5
Pilot Schedule
Approve the concept and lock the rules
The founder approves the specification and price range. Check proposed claims, prepare test pages and agree the Go, Revise and Stop thresholds before advertising spend begins.
Days 5–12
Pilot Schedule
Test demand at a stated price
Explain to visitors that the product is in development. Compare price-visible waitlist responses and optional refundable deposits within the founder’s approved advertising budget.
Days 12–14
Pilot Schedule
Review the evidence and decide
Review acquisition cost, the score range and supplier order risk. Go leads to a supplier brief and staged spending plan. Revise identifies what to change and retest. Stop explains why the evidence does not support committing to the order.
Pilot target: reach a decision within 14 days for under £500 all-in, including the advertising test.
Investment & Plans
Pricing
Start with research, run a live demand test or validate a single product idea.
Prices exclude VAT
FREE DISCOVERY
£0
- One idea per month
- Basic Market Radar
- Competitor price map
- Top three customer complaint themes
- Initial compliance category flag
Covers research
STARTER
£39
/month
- Five ideas per month
- Full research modules
- Unique selling proposition generator
- Compliance checklist
- Five-supplier comparison
- Research-only score
Includes live tests
GROWTH
£119
/month
- Everything in Starter
- Two live tests per month
- Price-to-Margin Corridor
- Claim Safety Check
- Full Decision Room
- Signed Evidence Pack
- Outcome Loop
ENTERPRISE
£349
/month
- Five seats
- Ten tests per month
- Multi-client workspace
- White-label reports
- API access
- Priority support
One-Off Validation Options
VALIDATION SPRINT
£149 per sprint
One full validation without a subscription.
EXPERT REVIEW
£450 per review
A product and sourcing specialist reviews the evidence pack.
Common Questions
Frequently Asked Questions
Clarity on our evidence methodology, test mechanics, and pilot expectations.
What can I learn for free?
Free Discovery covers one idea per month, with basic Market Radar, a competitor price map, the top three complaint themes and an initial compliance category flag.
What counts as evidence that customers will buy?
LaunchProof gives greater weight to actions taken after a visitor sees the price. An optional refundable deposit is a stronger signal than a positive comment. The score is shown as a range to reflect uncertainty. Modelled evidence alone cannot trigger a Go recommendation.
Why might a promising idea receive a Revise recommendation?
Customers may respond well to the advertised price while acquisition costs or a supplier’s minimum order make the first batch uneconomic. Revise identifies a specific change to test, such as a smaller pack size or a different supplier.
Who pays for advertising and handles deposits?
The founder pays the advertising platform directly. Optional refundable deposits go through the founder’s own payment account. LaunchProof does not hold the advertising budget or customer deposits.
Does the compliance pre-screen certify my product?
No. It flags likely requirements, indicative costs and lead times, and points founders towards relevant guidance, advisers or test houses. Categories with heavy pre-market requirements, such as medical devices, can be flagged but are outside active launch support.
What do I receive after a full validation?
A Go, Revise or Stop recommendation with reasons, a Validation Evidence Score range and a Signed Evidence Pack. Where the evidence supports proceeding, the handoff includes a supplier brief and a Capital-at-Risk Ladder showing when to commit the next portion of the budget.
Can I validate one idea without a subscription?
Yes. The planned Validation Sprint is £149 per sprint, excluding VAT. Expert Review is a separate £450 per review, excluding VAT.